Power in Your Hands: 3D Musical Popup Card for Toolbox Launch

For the grand announcement of a new heavy-duty toolbox, we created a 3D popup card prototype for a leading tool manufacturer in the construction industry.

As the card opened, a drill machine and another signature tool popped up in dynamic detail, bringing the brand’s rugged reliability to life.

Integrated with a musical greeting card mechanism, the brand’s jingle played instantly—turning the moment into a multi-sensory brand activation.

This innovative design combined branding, visual impact, and audio engagement to deliver a memorable brand communication experience.

Built with precision concept development and realistic detailing, the prototype showcased how even a card can echo the strength and performance of industrial-grade tools.

A perfect blend of 3D design creatives and interaction, it boosted brand awareness while laying the foundation for a powerful promotional campaign.