Flavours in 3D: Popup Menu Card for Café Chain’s New Launch

For the exciting launch of a new menu in a popular multi-chain café, we designed an innovative 3D popup menu card as part of their invitation gift hamper.

The card unfolded into a vibrant café scene, showcasing signature dishes in an interactive panel format that instantly drew attention.

This design creative doubled as a keepsake, blending branding with functionality and reinforcing the café’s brand identity.

Each fold and pop highlighted the artistry of the menu, creating a memorable brand communication moment for guests.

Perfectly aligned with the café’s youthful vibe, this concept development piece served as both an invite and a conversation starter—enhancing brand awareness and setting the stage for a flavour-packed brand activation.