A 3D Welcome Card That Opens Up a New City

 

To give new employees a warm welcome, we designed a 3D popup greeting card showcasing iconic landmarks of their new city — Chennai.

As the card opens, the city comes to life — turning a simple gesture into an interactive, memorable experience.

It’s more than a card; it’s a thoughtful blend of branding, engagement, and human-centred design.

From Marina Beach to the historic temples, each element was crafted to evoke a sense of belonging and excitement.

The format made new hires feel seen, valued, and connected to their new environment.
It also subtly reinforced the company’s brand identity through emotional storytelling.

A warm welcome, powered by design innovation and paper artistry.

 

Check out the video here !