Celebrating 25,000 Miracles with a Pop-Up Invitation

 

To mark 25,000 successful IVF pregnancies, NOVA Fertility sent out an innovative popup card that unfolded into a warm, emotional celebration of life.

Designed to reflect their core brand values, the interactive greeting card wasn’t just an invitation — it was a moment of engagement that reinforced their brand identity.

A perfect example of how design can elevate brand communication.

The pop-up elements featured symbolic visuals of family, care, and hope — aligning perfectly with the brand’s mission. Every detail was carefully crafted to deliver an emotional and memorable experience.

It served not just as an invite, but as a tribute to every journey made possible through science and compassion.

A beautiful fusion of storytelling, paper mechanics, and purposeful branding.

You may watch the video of this card.